Experiential Automotive Showcase

Interactive – On and Off the Track

Electrifying Entertainment for All Ages

Custom & Classic Concepts

April 29 – May 2, 2021 Brasselton, Georgia SAVE THE DATE

Festival of Motoring USA

Experience it All!
Welcome to 4 exhilarating days celebrating car culture. Festival of Motoring is a revolutionary and interactive alternative to the traditional auto show - combining an experiential showcase of manufacturers’ newest products with racing icons past and present, classic road cars, a dynamic 4x4 proving ground, exciting self-driving opportunities and breath-taking extreme sports.

Event Features

Discover Your Need for Speed

Head for the track to get a passenger seat view of the leading car brands showcasing their automotive engineering prowess with the latest models in their offerings.

Take the Wheel

Stop looking and jump in! Test drive a range of vehicles for an interactive driving experience.

Go on an Adventure

An explosion of some of the foremost 4 X 4 brands are waiting. Take a seat next to a professional off-road driver as they test the vehicle’s unique set of skills and performance capabilities.

Press and Media

Press Releases

Appealing to all motoring enthusiasts, Festival of Motoring USA provides both static and interactive content. Stay up-to-date with the latest information!

Media Coverage

See what publications, organizations, and associations are saying about the festival!

"Messe Frankfurt and trade publisher Crain Communications are joining forces to bring this experiential event to the U.S."

Auto Service World

Mobility & Logistics Brand

Discover Messe Frankfurt’s international portfolio of events for the automotive, transport and logistics industries. Approx. 25,000 exhibitors and 830,000 visitors are already taking advantage of more than 50 trade fairs, conferences and other events offered by Messe Frankfurt.

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