The Ultimate Automotive Experience

Interactive – On and Off the Track

Electrifying Entertainment for All Ages

Custom & Classic Concepts

Spring 2022 Michelin Raceway, Road Atlanta, Brasselton, Georgia More Info

Festival of Motoring Atlanta

Experience it All!
Welcome to 3 exhilarating days celebrating car culture. Festival of Motoring Atlanta is a revolutionary and interactive alternative to the traditional auto show - combining an experiential showcase of automotive manufacturers’ newest products with racing icons past and present, classic road cars, a dynamic 4x4 proving ground, exciting self-driving opportunities, and breath-taking extreme sports.
Gone are the days of viewing from afar – join us and JUMP IN!

Event Features

Discover Your Need for Speed

Head for the track to get a passenger seat view of the leading car brands showcasing their automotive engineering prowess with the latest models in their offerings.

Take the Wheel

Stop looking and jump in! Test drive a range of vehicles for an interactive driving experience.

Go on an Adventure

An explosion of some of the foremost 4 X 4 brands are waiting. Take a seat next to a professional off-road driver as they test the vehicle’s unique set of skills and performance capabilities.

Festival Map

Mobility & Logistics Brand

Discover Messe Frankfurt’s international portfolio of events for the automotive, transport, and logistics industries. Approx. 25,000 exhibitors and 830,000 visitors are already taking advantage of more than 50 trade fairs, conferences, and other events offered by Messe Frankfurt.

Learn More